Why is Email Marketing Important?
Email marketing is the best way to reach new customers. It is more effective than social media at bringing your business more customers.
One of the most important benefits of email marketing is that it is a cost-effective form of marketing.
Every email you send can be personally addressed and customised to suit the personal needs of your customers.
Businesses of all sizes can reach their target customers wherever they. This allows you to improve how many people know about your business and how well it can be found.
Lastly, it is really important to use email for marketing as your competitors are already using it.
How we can help
Having a very effective email marketing campaign for your business will help you bring in new customers. You can keep in regular touch with these new customers. Send them emails and newsletters about your products and the latest news.
We can help you by setting up systems to automatically build a subscriber list. This is normally done by adding a subscription link on all your contact forms. A pop-up message asking visitors to sign up to your newsletter is also useful. With a pop-up, you can give customers incentives to join your mailing list. This could be a discount code or something to download that they will find useful, such as a guide.
Once you have started building your list, we can set this up to connect to any of the top mailing companies such as MailChimp, ConstantContact, SendInBlue etc. We can then start by sending newsletters and marketing emails on your behalf. Finally, we will analyse the data gathered to tailor future campaigns more accurately.
We can either carry out the whole email marketing campaign for you or, help you with it yourself. Email is probably the most effective way to tell your customers about new products, the latest news and or upcoming events you may have. You can also inform your customers about the technical side of your products and why they are better than your competitor’s products.
Email Marketing Process
Building your list
We will add sign-up forms to your website, we can use existing forms or scripts if you prefer. We can also import any subscription lists you already have.
Managing your list
Also, we will look after your subscriber’s list, ensuring it follows the latest GDPR guidelines to protect the privacy of users.
We will split your subscriber lists to sub-lists, thus creating custom lists based on their preferences. This will allow you to target your prospects according to these preferences.
Sending Email
Your emails will have exciting and attractive designs to draw attention to the content. Then, when we have your list ready, we will send out your emails and newsletters on a regular basis.
Receiving SPAM emails is very annoying. It is important to avoid sending SPAM yourself. By avoiding sending emails to people who do not want them, you will build a good relationship with your prospective customers. We will help you avoid sending SPAM by building a list of subscribers who want to receive emails from you.
Finally, we can also create emails automatically from your latest blog posts.
Analysis
We will analyse your campaigns to ensure we build on success and learn from mistakes.
By studying the figures regularly, we can also build a marketing funnel for your business. For example, firstly we will send welcome emails, then regular marketing emails and finally, emails to help keep customers coming back.
Email Facts
(bitbounce.com, 2018)
Did You Know?
The very first email was sent by a Mr Ray Tomlinson in 1971. Tomlinson introduced the familiar @ symbol. Tomlinson recounts “The test messages were entirely forgettable. Most likely the first message was ‘QWERTYUIOP’ or something similar” he said.
The first domain name ‘symobolics.com’ wasn’t registered until 15 March 1985 (finance.yahoo.com, 2013).
Email has since then, become the most popular form of business communications, replacing the FAX machine to send important documents.
Last year more than 281 billion emails were sent every day.
The average office worker will send 40 emails every day, they will receive an average of 121 emails a day. (lifewire.com, 2019).
GDPR and Email Marketing
There have been a lot of legal changes lately. Such as who you can contact by email and how often you can contact them.
GDPR was recently introduced to protect the privacy of your customers and visitors. It is important that you particularly follow these new laws.
We can advise how they affect your business, helping you to stay within these guidelines.
As a result, your new list of subscribers will only contain people who want to receive information from you. That way you won’t send messages to people who do not want to receive them.
Email Marketing
Our email marketing system is designed to work for you. It is flexible to ensure it fits exactly the way your business works. Building a list of subscribers won’t happen overnight. But, you will be rewarded with a set of subscribers who will become your fans.
Start using one of the most effective methods of marketing your business now. Get in touch today.
